15+ Years of Building Brands
That Command Attention

Enthrall started in 2009 at Indiana University, building brand strategy and web development for the Office of Diversity Education. The goal was to help others bring their visions to life in a concise and vivid manner.

In 2012, while stationed in Germany as a satellite communications technician, our founder incorporated the company to help stateside entrepreneurs launch their ideas online. The conviction was simple: most businesses treat their brand as a logo. The ones that win treat it as a strategic system.

Running a brand firm from a military base overseas wasn't conventional — but it proved that great strategy doesn't require proximity. It requires clarity. That early work became the Build Your Own Brand initiative — a hands-on approach to helping business owners understand, define, and operationalize their brand. It's taken us from startups to venture-backed tech companies, from local service businesses to national brands like Lyft and State Farm.

The common thread across every engagement has been the same: brand is the most underutilized asset in business. We exist to change that.