Marketing

No matter where your business is or how large your advertising budget may be, it’s important to know how to best spend that money. You want to get a high ROI from your advertising and that means being selective about what you do with your advertising dollars. Figuring out what is most effective takes a little time but there are a few things that tend to work best for the companies that try them. 

Paid Social Media 

One incredibly effective tool in recent years is paid social media posts. These advertisements allow you to reach a huge volume of interested customers who are excited about what you have to offer. Social media advertising is also really effective and brings people to your website which increases your chances of having a purchase made. You will also be able to use social media to create more awareness of your brand which is incredibly important to establishing your company. 

Video Advertising 

While all the content you produce can be effective, video advertising is great at drawing in customers and keeping their interest. This is especially true of high-quality video, and that kind of quality comes with a price tag. Nearly 30% of digital advertising money goes to mobile video. When you put your budget towards creating amazing video content, you can impress your audience and really connect with them on a new level. It is worth taking the time to not only get quality equipment but also increase your skills and knowledge in creating and editing video content. 

Quality Content

You want to make your website the kind of place that is useful to your customers, so they keep coming back. This comes from having high quality content that is relevant to your customers needs. You want to put out content regularly, but you also want to make sure that it is always high quality. If you can make that happen it will do great things for your conversion rates and your company. Make sure that the quality of your content always comes before getting in the key words. 

Your advertising budget may be huge or hugely limited, but if you focus on the right things it can take you far. Every business has different needs, but these three areas are sure to help anyone become more successful. And with the right marketing, your company will be in a better place to grow and bring in new profits.

Read this next: How Your Business Can Benefit From an Outside Consultant

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Marketing

When you first start out thinking about social media marketing, it can be easy to overfocus on creating the perfect ad or doing other things to attract the right kinds of customers to your pages. But in all reality, channeling your efforts towards doing collaborations with influencers might be a better use of time. Influencers have already developed a solid following that could be significantly influenced to use their product.

They Have a Larger Reach

Influencers are a great resource to tap into because they have such a large reach already—they have carefully built their following by producing great content and connecting with their followers. While you can obviously buy followers with different methods, they won’t be quality followers and they likely aren’t going to convert into customers any time soon.

Tapping into the authentic followers of influencers can save you a lot of time and hassle trying to grow your reach completely on your own.

People Trust Them

92 percent of customers trust influencers more than traditional ads. That’s a really important statistic when it comes to social media marketing. You might initially feel the need to focus on your advertisements and on paying for different ads through the respective platforms but recognize that a random ad that pops up on a user’s feed is going to be much less effective than a video posted by an actual influencer.

When influencers have already developed trust with their followers over a long period of time and over a long period of making great content, it will be much easier to simply tap into that trust than to try and get a few hits here and there without previously established credibility.

They Give Authenticity to Your Brand

Not only do people trust influencers themselves, but influencers can also help people trust your brand too. Influencers have usually developed such a wide following because they know how to balance marketing a product with being authentic about it—something you can’t really accomplish with your own ads.

When influencers talk about your product in a positive light in the context of their life, your product also feels more authentic and relatable to the viewers.

As you build your social media marketing strategy, recognize the power that influencers have. Finding the right influencers to post sponsored content could really help you quickly gain more customers through social media. Failing to use influencers could mean falling behind the competition.

Read this next: Why You Should Increase Your Marketing Budget

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Marketing

There are many types of marketing that allow you to directly communicate with your customers. You may find yourself wondering whether email marketing or SMS marketing is the best method for you. Understanding both can help you see what would benefit your business.

Benefits of SMS Marketing

SMS marketing is a type of marketing in which you send texts to your customers. You can send texts for confirmations, coupons, reminders, and even to request feedback. The benefit here is that you can instantly reach them and expect your message to be viewed since 98% of texts are read. With SMS marketing, there is a faster response time. Most people will read their texts within three minutes. SMS marketing doesn’t require an internet connection to reach your customers the way email marketing does. Overall, it’s an easier way to reach people and know that your messages are getting through.

Email Marketing

When it comes to email marketing, there’s a lot you can achieve. Emails are a great way to keep your customers updated about any upcoming sales/promotions at your business as well as any changes. They are perceived as a professional form of communication, and they can help to build credibility for your business. Many businesses use email marketing in order to increase traffic to their website. If you choose to use email marketing, it can be helpful to include personalization. You can keep it simple by using someone’s name in the email. However, you might want to segment your email lists, so the content is more relevant to them. For example, you can have a separate list for new and old customers.

Tips for Using SMS Marketing

In order to effectively use SMS marketing, you should follow a few guidelines. When sending texts, make sure you keep them brief and have a clear call to action. An example could be a brief text asking about their experience with your business and then an indication to follow a link to a survey. You should also make it clear to your customers how they can opt out of receiving texts in the future. The timing of your texts is also key. Avoid early morning, mealtimes, and late at night. You want your texts to be received at a convenient time. 

There are many benefits to both SMS marketing and email marketing. SMS marketing does serve many of the same purposes of email marketing, but it does it faster and it can be a more effective tool. Understanding both approaches can help you determine what is best for you.

Read this next: Why You Should Increase Your Marketing Budget

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Marketing

The business world is ruthless. Not only is it hard to keep up with your competitors (or to keep them off your tail), but it can be difficult to know which direction you are going. Improving your marketing budget can give you better sights on what your company must do to keep profits maximized.

Gain a Competitive Edge

First, adding to your marketing budget can give you the edge in your slice of the market. You can use your budget to gain insights into your target audience, and maybe understand why people might choose someone else’s company over yours. With this knowledge, you can better establish advertising campaigns and establish goals.

Once you have set goals, everything is in your control to be an effective company. Continue to talk with your customers, make products that they like, and review analytics. These steps will edge out your competitors for max profit! But this isn’t the only reason you should increase your marketing budget.

Make Needed Changes

Occasionally, bad habits or lackluster performances can infiltrate your marketing team, and with a little more money coming in, they can shake things up. Upgrading software tools used by the team can improve their success rate. Additionally, some branding problems can be so severe that they require completely uprooting a past strategy.

It can be costly to change your brand completely or partially. Some companies revise their whole logo only for it to bomb because people don’t recognize them. But with effective marketing, you can inform your followers about what is going on long before you flip the switch. Remember, communication with your customers is essential!

Reach New Audiences

But while your current audience is loyal and supportive, it also doesn’t hurt to branch out. Most marketing teams don’t just speak to one group of people. They reach out to several groups separately. However, if you want them to be able to do that, they are going to need more information on these new groups before they start posting willy-nilly.

If they successfully reach out to other groups, you’ll be able to have a new branch of customers open to you. It should be obvious why this is a good thing. Having more customers equals more money coming in!

These are just a few of the reasons why you need to upgrade your marketing budget. When the word can get out, your whole business excels. Don’t let the initial cost scare you away—think of the payoff.

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Marketing

Growing your business requires a lot of time and effort and most of that goes towards finding potential leads for new customers. Leads are your pathway towards growing your business and reaching a wider audience than you have been able to before. It can take time to learn how to build leads effectively, but if you take the time to implement a few great tactics, you can build on your company and expand your reach.

Incentivize Referrals

Referrals are one of the best things that you can do to help build leads for your company. Getting customers to make referrals is much less difficult if you provide them with a meaningful incentive for the referrals they make. The best incentives are of good value for your current customers but also encourage them to return to your store to make another purchase. This step allows you to get more from each referral as it will generate new customers and return visits from your current customers.

Reach Customers Where They Are

As much as you may want to stick to traditional methods of reaching for leads, it can sometimes be in your best interests to branch out. This is where reaching customers where they are comes in. Your customers are likely using things like mobile sites and social media to learn about various companies. The overwhelming majority of Americans have a social media account. That means that by moving on to social media, you will be able to reach more customers and get to know their needs and what they are looking for in a company. That knowledge will help you to expand your business wisely.

Figure out Your Target Audience

You can’t reach your audience effectively if you don’t know who they are. By learning about the people who use your products and finding gaps in your knowledge, you can identify a target audience and begin reaching them effectively. Targeting all potential customers at once is difficult to do and is often unsuccessful, but when you know your target audience, you can make your advertisements and marketing materials with them in mind. This method is much more dependable and will help you to continue to grow your business.

Effectively building leads is essential to growing your business, and you have the tools to do it. Just take some time to learn about your audience and find them where they are so you can bring them into your business.

Read this next: How to Become Your Customers’ Go-To Service

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Marketing

Whether you are just starting in your field or have been running your business for a long time, it is always important to get customers excited about your products, your services, and your company itself. Finding ways to build excitement with your customers can be a challenge, but no matter where you are on your business journey, you can master the challenge and make more of your business.

Create More Personal Experiences

People like to feel recognized, and that means that you should personalize customer experiences, so they know they are seen. Pay attention to your customers and their feedback so you can work to make their interactions more personal and build stronger connections. The better you can personalize experiences for your customers, the more they will appreciate your company and seek to return when they have a similar need. Make sure to keep records of the things customers appreciate so you can keep doing the things that are working and find new solutions for unsuccessful practices.

Plan Holiday Events

Everyone loves a chance to celebrate, and that includes your customer base. Special events such as holidays are great times to offer coupons and other incentives. Planning holiday events that bring in customers and provide them with a fun and rewarding experience will help you to make the most of the holiday rush and even bring in more business during slower times.

Holiday events give you and your customers a chance to show appreciation and to invest in your shared interest. Whether you plan a sale in your store or go all out with a decorated and catered event, you can create strong experiences with your customers that will help you to generate even more excitement.

Reward Customer Loyalty

People appreciate being appreciated, and when you reward customer loyalty, you show your customers your appreciation. Finding ways to reward customers in ways that they find valuable can help you to be more successful and improve their excitement about your business. Discounts and freebies can go a long way towards making customers feel appreciated. Doing this can help you to build relationships that keep customers coming back.

It can be easy to fall into a rut and keep doing the same things. But even when you have a system that is working, it can help to build up excitement and implement a change or two.

Read this next: 3 Business Concepts That Will Help Not Only Your Business but Also Your Life

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Marketing
In today’s increasingly wired world, the use of email plays a pivotal part in many marketing campaigns. Despite the rise of numerous social media platforms, targeted email campaigns are still a valuable component of digital marketing efforts. Here are three reasons why email marketing is still exceptionally effective, even in the year 2019.

When Done Right, Consumers Appreciate Personalization

Unlike other types of hard marketing, emails are easily personalized. By customizing the emails to meet the demands and personal preferences of your customer base, you can more effectively reach the people that you want to hear your message. A personalized email is more likely to be opened than a mass-produced piece of marketing, such as a direct mail piece or targeted social media advertisement. Because email is so simple to customize, you increase the chances that it will be read by the recipient.

Everyone Has An Email Account

With so many new social media platforms hitting the market space each year, their reach is becoming diluted. Although not everyone is on Facebook, Instagram, or Twitter, most everyone has an email account. In addition, people also tend to check their email accounts frequently. Surveys show 99% of consumers check their email every day, making email an extremely effective vehicle for reaching customers regularly. When you want to reach your customers at a specific time, email is the best choice to customize the exact delivery of the message. This precise timing is not possible with most other marketing techniques.

Higher Rate of Return Compared to Other Marketing Options

One of the primary reasons why email is still a viable option for a variety of marketing needs can be traced back to its high rate of return on investment. Unlike costly direct mail campaigns or targeted social media advertising, email initiatives are value-driven. Savvy marketers understand the importance of getting the most bang out of the advertising dollar. Targeted email campaigns can reach thousands of clients or potential customers for very little cost. Unlike direct mail pieces, email promotions are also easily trackable, delivering a host of useful data that can be harnessed to provide more powerful results in the future. Email marketing has distinguished itself with the ability to continually adapt to changing marketing trends in an effort to stay relevant. As long as this vehicle continues to evolve to meet the needs of marketers, it will remain a viable option for reaching customers for years to come.
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