In today’s increasingly wired world, the use of email plays a pivotal part in many marketing campaigns. Despite the rise of numerous social media platforms, targeted email campaigns are still a valuable component of digital marketing efforts. Here are three reasons why email marketing is still exceptionally effective, even in the year 2019.
When Done Right, Consumers Appreciate Personalization
Unlike other types of hard marketing, emails are easily personalized. By customizing the emails to meet the demands and personal preferences of your customer base, you can more effectively reach the people that you want to hear your message. A personalized email is more likely to be opened than a mass-produced piece of marketing, such as a direct mail piece or targeted social media advertisement. Because email is so simple to customize, you increase the chances that it will be read by the recipient.
Everyone Has An Email Account
With so many new social media platforms hitting the market space each year, their reach is becoming diluted. Although not everyone is on Facebook, Instagram, or Twitter, most everyone has an email account. In addition, people also tend to check their email accounts frequently. Surveys show 99% of consumers check their email every day, making email an extremely effective vehicle for reaching customers regularly. When you want to reach your customers at a specific time, email is the best choice to customize the exact delivery of the message. This precise timing is not possible with most other marketing techniques.
Higher Rate of Return Compared to Other Marketing Options
One of the primary reasons why email is still a viable option for a variety of marketing needs can be traced back to its high rate of return on investment. Unlike costly direct mail campaigns or targeted social media advertising, email initiatives are value-driven. Savvy marketers understand the importance of getting the most bang out of the advertising dollar. Targeted email campaigns can reach thousands of clients or potential customers for very little cost. Unlike direct mail pieces, email promotions are also easily trackable, delivering a host of useful data that can be harnessed to provide more powerful results in the future.
Email marketing has distinguished itself with the ability to continually adapt to changing marketing trends in an effort to stay relevant. As long as this vehicle continues to evolve to meet the needs of marketers, it will remain a viable option for reaching customers for years to come.