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All business owners understand that advertising drives traffic to their store or website. Yet, not all entrepreneurs realize that marketing should be a structured advertising campaign designed for specific results. Competition is keen in the contemporary marketplace, and staying a step ahead of your competitors is always essential. After all, everyone is hoping to attract the same clientele in any given industry. Top-of-mind awareness is a real advantage in any product market. Being the first one potential customers turn to when it is time to purchase is the primary goal of any marketing campaign.

Identify Your Customer Base

It is usually futile to attempt mass blast marketing in any business. Knowing who may want your product line helps streamline efforts to get the word out via advertising specific offers. This is a mistake many business operators make with email subscription lists and social media posts, as many recipients among a large group will mark a communication as spam if it does not appeal to them. Know who may want your product, and be focused on converting sales or driving customers into your business establishment. When it comes to social media marketing, be sure to get an understanding of what posts grab your audience’s attention. Also, always ask for reviews when a sale has been made.

Implement Big Data

There are countless performance tools available for any business person who is serious about growing their customer base. Monitoring trending products and what would make a viable addition to your operation is always a good tactic to include in your program. But, being responsive to those who show interest can be even more critical. Persistence can pay, and a good marketing plan will help your business grow by identifying solid leads among the crowd of respondents.

Shop Your Competition

One long-standing marketing practice is “shopping” your competition. This helps to see what you offer that gives you an advantage over others and vice versa. Knowing who you are up against in the marketplace can be a useful measuring tool. It can help you to understand your business growth pace and see what can be done to improve that margin. Evaluating your competition on a regular basis can also help. Doing this can give you good ideas of how to stand out from the crowd, especially in highly competitive industries.

 

These are just a few suggestions to help entrepreneurs build their business in as many ways as possible through marketing. Having a general idea of the business model before even beginning your operation is always a good decision. It is a well-known axiom of business that when you fail to plan, you plan to fail. And it all is anchored in having a solid marketing plan to help your business prosper.

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Any business owner or up-and-coming professional understands the power of having an excellent brand. Once you define and grow your brand, maximizing your exposure and increasing sales can be nearly effortless. Whether you are an entrepreneur, social media influencer or someone looking to build their personal brand, consider this advice.

Develop a Visible Brand With a Message

Many small businesses neglect to develop their brand because they do not recognize how fundamental it is for attracting attention and improving sales. A brand that is not visible, seems uninteresting or is distant toward consumers often falls out of tune with its target audience. You should stay consistent and ease into developing your brand over time by establishing brand pillars early.

 

It is essential that you make your brand synonymous with good qualities, like reliability, consistency and high quality. Creating a unique message that represents your brand is important for standing out and building a credible reputation among consumers. Consider creating a video to promote your brand’s core message. If people agree and align with your mission, they can become long-term supporters and help spread knowledge of your brand.

Capture Attention with Promotional Giveaways

Offering promotional products is one way that you can spread knowledge of your brand quickly. Many people love the idea of getting something for free, and if you emblazon your promotional products with your company’s logo or slogan, people are more likely to remember you. The type of promotional products that you offer should be something your target audience wants or needs. Writing instruments and similar office supplies are kept and used on a daily basis. These simple promotional products can serve as a reminder of your company and the services you offer while customers are signing checks, filling out applications, writing down reminders and taking notes.

 

Useful promotional products are always more welcomed and likely to remain with the consumer longer than other types of giveaway items. Whether you choose T-shirts, USB drives, car chargers, bags, baseball caps, earbuds or pens with your logo, it is vital to get them out there.

Showcase Your Brand’s Merchandise

If you want to get consumers to associate your brand with excellent merchandise, consider setting up a vibrant retail display in local hot-spots around your small business, and spread awareness of the event on social media. Looking at images of top-notch merchandise may inspire many to buy online, but there is nothing like getting the opportunity to touch and examine a physical product before you buy it. Setting up an attractive retail stand to display your products gives consumers a hands-on experience with your brand. If you want to maximize sales, providing a product demonstration on the spot is also a superb idea.

Make Your Brand Memorable

Companies that invest the time to create an impactful logo and slogan can outshine the competition. A memorable brand always has a logo and original name that differentiates it from others in the marketplace. Consider that some corporations have created a popular slogan that can still be recited and recognized by consumers years later. Without a doubt, a catchy slogan helps people to remember your brand and what your company stands for as you expand your influence. Promoting your brand on business cards and flyers that you pass out at networking events helps consumers to become more familiar with your brand.

 

Keeping your brand unique, trustworthy and straightforward can go a long way toward helping you reach your goals for your business or personal brand. Building long-term, interactive relationships with customers can help them develop a stronger appreciation for your brand. Although maximizing your brand’s influence won’t happen overnight, if you take steps to solidify your brand, you can start sowing now to reap the fruits later. Your brand is your biggest asset. Get it right the first time. Contact us today to see how we can help you create and grow a lasting and memorable brand that consumers will love!

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Brand Strategy

In today’s world, online marketing is a strategic tool for all businesses to have. A web page is considered real estate on the internet and is needed to attract consumers. It helps you to reach consumers nationwide, in other countries and in different time zones. Marketing on the internet is cost effective and is cheaper than traditional methods that include dealing with physical locations. There is no need to buy stock or pay for rental equipment and maintenance.

When you market your business on the internet, you can personalize your customer base and track the web pages and products they visit. It’s easier to communicate and send marketing emails to consumers, too. Social media is another tool that is beneficial for online marketing because it allows you to contact prospective customers to grow your business around the clock.

Utilize Social Media

Social media is an important tool to use for online marketing. This is a platform that offers diversity and can help you to build your professional network and attract potential clients. When you use social media, you will need to be committed and create a strategy that works for your business. This entails creating a constant media stream and finding out the wants and needs of your audience.

Besides using these platforms to promote your business, you can communicate with your customers too. This can assist you in finding out what their needs are and help you create more efficient posts. You can tailor your content to your audience and share blogs and videos that get their attention. Instead of promoting poor performing posts, boost the top performers to increase your chances of obtaining more customers.

People Trust Reviews

Positive customer reviews from consumers are another factor that helps market your online business. These reviews have a significant impact on the way your customers view your business. Your customer feedback is imperative to your brand. Since the internet has become more accessible, more people are researching products and reading customer reviews online. If you have negative feedback, this can seriously harm your business. With that in mind, you want to encourage consumers to leave positive comments as often as possible.

Blogging

A blog gives your brand a voice and helps you reach more people on the internet. It is an easy way to connect to customers and provide them with valuable information. The content can be used across social media platforms, including Facebook, Twitter and LinkedIn and allows you to have a conversation with consumers. When you blog, your customers begin to look to you as an authority in your industry. It not only broadens your audience but helps you become more creative. Blogging is also a good way to get attention on the internet and promote your products and services for free.

Develop Your Email List

An email marketing list has a high return on investment and is a valuable marketing resource for many brands. There are millions of people online every day checking their emails. To build an email list, you can import an already existing list of contacts or create a new one. If you do not have a list, you will need to develop a strategy to obtain your contacts. There are several ways to this that include offering an incentive for people to sign up for your mailing list on your website by providing a discount or delivering exceptional content.

Taking the time to market your business online is imperative to your brand’s success. There is an online community for every niche, and you can find yours by using the correct marketing tools. There are no limits to the number of people you reach and how much your business can grow with online marketing.

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Brand Image, Brand Strategy

Poor communication limits your business’s capability to optimize performance. Communication is essentially the blood flow of an organization. It delivers the information to various people working with or within the business to get work done while providing a mechanism for building and strengthening relationships. It can be a significant factor in building company culture, which ultimately reflects upon your brand identity.

However, when there are poor communication lines in your business, their effects are felt across the board, and might even leak externally to your customers. Individually, your staff will feel disconnected due to the lack of clear direction from the management. This leads to decreased engagement, low satisfaction rates, and poor performance. Ultimately resulting in an overall lower output from the entire business. Your customers might pick up on this and take their business elsewhere. Let us look at the various ways in which poor communication might be your brand’s Achilles heel.

It Creates a Culture of Distrust

Trust plays a vital role in the success of any high-performing team. This explains why team-building activities are always centered on getting each member of the team to believe in the other’s skill and willingness to perform their job.

Ineffective communication; however, inhibits trust building and thus breeds a culture of distrust. When you do not communicate your goals and important events with your staff, they will eventually start thinking that crucial information is being held back from them. This creates an ‘us versus them’ mentality.

Confusion and Uncertainty

Effective top-down communication is what ensures that all your departments, their leaders, and employees are on the same page. However, when there is no clear direction, the role of departments and individual employees becomes uncertain. This results in a workforce that lacks priorities. The effects are usually inefficiency and a lack of productivity.

In other instances, confusion is caused by mixed messages. For example, a manager might provide a directional message today, then give an entirely different vision after a few weeks. Another instance is when front-line managers and top managers have different perspectives on how goals should be accomplished. This causes chaos which leads to uncoordinated or misdirected tasks.

The Need for Open and Consistent Communication

Blueline Rental, the 4th biggest construction equipment rental company in North America, decided to prioritize communication across the company in a bid to show that the company cared about the well-being of its employees. In doing this, the company was able to take its TRI safety score (which should be 1 or below) from 3 to 0.74, making it one of the safest companies to work for in a dangerous profession. When looking to improve communication lines in your business, expect numerous barriers, especially if you have more people in your company. Thus, instead of telling your staff what to do, offer them a clear line of site which details where they are headed, and their role in that objective. Address concerns promptly while ensuring they have access to all the information they need, whenever they need it. Moreover, involve your staff in your decision-making process by holding discussions to get their input. This makes sure they know that their opinions are valued. It is also why clinics use healthcare management specialists to facilitate communication. By enhancing communication in your workplace, you’ll have a workforce that knows where it is headed, and how it is supposed to get there.

Conclusion

Having a shared vision and mission is key to establishing consistency in your brand experience both internally and externally. If you notice some communication slip-ups at work, whether with you or your co-workers, don’t hesitate to start wondering what you can better do to improve the situation. Communication is key to most things in life, and so practicing and succeeding at it as a company will surely lead to improved employee and client interaction.

 

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Business finance 101 has a little more rules to it than personal finance 101, but the general principles on being careful what you spend funds on are usually the same. The main thing to know when managing your company budget or discussing reports with your accountant is what you or your employees will invest in the short-term, and what you should be doing in the long run. But in either case, since every penny spent can affect your business considerably especially if it’s still small, you should follow five financial management practice tips to keep it in good financial health.

 

Make Sure You’ve Set Your Own Salary Wisely

As this article points out, you should be careful not to sacrifice so much of your own personal capital and paycheck to the point that you aren’t getting paid. For tax purposes and other reasons, it’s good to have your business funds and personal funds in separate accounts, but your salary can be recorded in the payroll documents. It is also a way to recoup some losses if the unfortunate happens and your business fails.

Come Up with the Right Tax Plan

While taxes are usually the biggest inconvenience to running a business, you can reduce your tax liability by having them spread out over monthly periods. It can help keep your business more ready to pay up than suddenly realizing a quarterly or annual payment must be made, and you’re unprepared for it. If you’re unsure which solution will work best, your accountant or tax professional can help you devise a tax payment strategy.

Know How to Collect Accounts Receivable

If your company makes its revenue mostly from billing customers, you want to make sure you know how to collect money from your invoices, so you aren’t running short on cash flow. Sometimes it’s good to incentivize customers with discounts on billing for signing up to make automatic payments on due dates. Also know when you need to be a little more aggressive about collecting from late paying customers. The bottom line is you don’t want to put your company short on cash.

Set Appropriate Limits on Business Credit Cards

Business credit cards can be quite a convenience for being able to make essential purchases, because at times they can offer more flexibility than bank loans and can allow you easy financial reports. Their interest rates can be quite costly, and without guardrails in place, they can be a significant liability on your company. You definitely need to limit the number of employees with credit cards as well as possibly limit credit card usage to those with a specific ranking. Even though well-defined credit card usage policy can help, sometimes shared company credit cards can easily become a financial trap. They can wreck the company budget and open the doors to employee fraud. Instead, look to other alternatives such as virtual credit cards, or you could even use gift cards or prepaid cash cards. Many big corporations have begun providing employees who travel frequently with prepaid cards for certain increments for food and other necessities to cut down on the risk of misuse.   

Have Your Growth Plan Be Something Your Team Can Be Happy With

As you’re making or planning for new company expenses, growing your company should be about more than just more products and higher profit margins. You should look at investing in things that can make your employees happy and make for a more comfortable work environment such as a new building with office space, or spending more on employee benefits and incentives. Making your finances count for good employee morale is a highly important move for your company and internal brand equity.

The bottom line to running a business is even if you have innovation and ingenuity, those can only get you so far without sound financial management knowledge and practices. Just as with personal finance, it’s good to be able to meet business expenses with cash from savings as opposed to running in high debt. Before you use any loans or even perhaps opening your doors for business, you should talk to a business financial planner about good ways to use company money.

Your fiscal practices is just as important of a branding decision as what your logo will be! Chances are your brand identity hasn’t been planned out in this area, or hasn’t been updated in a while, so let’s change that! We help with all parts of the branding process, and even if you’re just curious to see how we can help, we can schedule a short consultation to show you what we can do. Check us out today!

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Brand Positioning, Business

If you’re looking for the right city to start your business, you should strongly consider the options on this list. Here are the five best cities for startups:

Helsinki, Finland

Not only is this city’s economy doing great, but it’s growing too! In many places, there’s a lot of red tape that you’ll need to go through to get your business started, but that won’t be the case in Helsinki. Also, it is considered to be among the wealthiest cities in Europe.

Relevant: Helsinki.com

 

Tel Aviv, Israel

Tel Aviv is the world’s 25th most important financial center, and this means that there are plenty of corporate travelers in the city with substantial financial resources. The legal climate of Tel Aviv is also very business friendly, and the city is home to a large number of successful enterprises.

 

Austin, Texas, United States

Austin, Texas has an economy that’s rooted in medicine, technology, and education. There are a lot of major corporations that use Austin as the location for their headquarters, and one of these companies is Dell. Furthermore, the Austin metropolitan area is growing in population, and it’s likely that it will continue to grow over the years.

Relevant: International Business Exchange

 

Bucharest, Romania

Bucharest is the economic hub of the country, and it accounts for approximately 23% of the country’s economy. If you are building a brand in the service industry, this may be a great option for you! The economy is mostly based on services, and it’s also the headquarters of a number of major corporations.

 

Singapore, Singapore

Singapore has an economy that’s so strong that the city is actually able to function as its own country! The tiny nation is pro-business in terms of its legislation, and it is the third wealthiest nation on Earth in terms of per person purchasing power. You may need some assistance in forming a business in Singapore, but finding business assistance is a simple and easy process because of how popular the city is.

Learn about building a business in Singapore: Sandhurst Consultancy

 

Edinburgh, Scotland

Edinburgh is a growing city, and this means that there will be more potential customers for business owners in the area. The average citizen of the city has a high annual income, and this means that it will be easier for business owners in the city to sell their products and services.

 

Seoul, South Korea

Seoul has a booming economy that is focused on the electronics industry, and this is likely to contribute to the city’s economic growth over time. As a result of the city’s highly advanced tech sector and corporate headquarters, it can be a good investment to start a business that caters to business travelers.

Relevant: Easy Expat

 


Warsaw, Poland

Warsaw is the economic hub of the country, and this has been the case for many years. In addition, Poland is the eighth largest economy in the European Union, and this means that people in the city have a significant amount of purchasing power.

 

 

Shanghai, China

This city in China is a major manufacturing hub, and this is likely to continue to be the case for many years to come. As a result, not only will you get plenty of business from the locals, but it’s also likely that your company will receive plenty of business from corporate travelers. Furthermore, the laws surrounding becoming a business owner in China have become far less restrictive than they once were.

Relevant: Travel China Guide

 

Dubai, United Arab Emirates

This city is truly a bustling metropolis, and it’s home to the tallest structure on the planet. The culture of the city is very pro-business, and you are likely to get prospective customers from the local area in addition to corporate travelers from other regions of the world.

 

Reykjavik, Iceland

Despite this city’s isolated location in Iceland, it’s a great place to start a business! Not only does the city receive a significant amount of tourism, but it also gets a certain amount of business travelers.

Relevant: Iceland.is

 

Dublin, Ireland

Dublin, Ireland has a thriving economy, and it is home to the headquarters of multinational corporations. As a result, people in the city have a significant amount of purchasing power, and you’re likely to get business from both locals and business travelers.

 

While there are many great cities to start a business, many experts feel that the ones on this list are among the best. There are various advantages to starting a business in these cities, such as the fact that many of them have a strong economy and attract a large number of corporate travelers.
No matter where you are, or where you’re going, you want to make a stance and set yourself apart from the crowd. One of the best ways to do that is to have a recognizable and memorable brand. With our brand identity development, design, and maintenance services you won’t have to worry about your brand no matter where you decide to build your business

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Business

Human capital is a brand resource that many don’t intentionally navigate from the beginning. A successful business depends greatly on its ability to hire the right employees. Hiring the wrong employees can halt any progress that your brand has made with existing and potential customers. Bad employees can unintentionally ruin good services that your company provides. This is why it is important to strategize a plan for hiring the best talent your business. Fortunately, we’ve got some tips to help you to protect your brand asset. Here are 5 hiring hacks to keep the turkeys out of your business.

 

Pre-Employment Assessments

One of the best guarantees to filter bad employees out of your business is to utilize pre-employment assessments. These assessments will allow you to evaluate employees by providing them with various tests before you decide to hire them. Some of these tests can be based upon hard skills, work samples, personality, interviews, and more. Use the test results to help you determine who is fit for hiring.

 

Avoid Just Hiring Anyone

You may have experienced a situation where you need to fill job roles immediately. Hiring someone who may not have the proper credentials for the position, not just the project, hastily is not the best course of action for your company. We tend to tunnel-vision whenever we need something done quickly. While the new hire may have the needed skills to accomplish the current project or need, future projects may require more or different skills. If the new employee doesn’t have those skills, or have the ability to acquire the necessary skills quickly, you’re back to the hiring process again, wasting more time and money than waiting a few extra days would have cost the company. Take a moment and think of the long-term requirements before hiring someone when you need to fill a position immediately.

 

Hiring Websites

Choosing the right site(s) for your job ad is just as important as the ad itself. Look for websites that will allow you to properly detail the position and skills you are looking for. Many popular hiring websites are now able to link potential candidates with your job listing based on the specified requirements in your description and the matching skill set the candidate has. Some websites will also allow candidates to upload or link accomplishments, accreditations, or work portfolio they have accrued over their career, allowing you to get a clearer picture on their experience, career goals, and career performance.

 

Use Your Intuition During Interviews

Listen to your instincts whenever you are interviewing a new candidate. Don’t ignore any red flags that may come up during the interview. Take your time to carefully assess all the information that the candidate gives you during the interview. The last thing you want to do is ignore your instincts and hire an employee that doesn’t work out.

 

Background Checks

Always make sure to utilize background checks before hiring someone. Consider not hiring the candidate if any flags come up for criminal activity. This could put your company at risk if you let someone with a bad track record into your offices. Look for a relatively clean record before hiring someone into your company.

Is your brand built to last? Having the right employees on your team will ensure it is!  Let us help you!

 

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