The customer experience is a critical point of business operations. If you nail it, there’s a good chance you’ve earned the customer’s loyalty and you can expect to see them again. If you don’t, they probably won’t come back. Unfortunately for some industries, the customer experience isn’t a strong suit.

Mobile Communications

Cell phones and the internet are so ubiquitous at this point, that most of us don’t really stop to give it much consideration. We just expect it all to work the way it’s supposed to. At least, until something goes wrong, that is. Then we have to deal with customer service. Given that a few mobile communications companies landed in the top spots on a list of America’s most hated companies in recent years, it’s pretty much a given that this industry could use some serious work in the customer experience department.


Everyone needs healthcare services at some point in time. Unfortunately, the healthcare industry is rife with customer experience horror stories. More than 80% of patients are dissatisfied with their healthcare experience. Reasons run the gamut from medical malpractice to a lack of transparency in billing practices. Many people don’t get care unless they really need it, and even then it often gets pushed off because it’s perceived to be unaffordable. In many cases it may very well be. It doesn’t help that healthcare is virtually the only service in which you don’t know the price for what you’re getting before you get it. For anything else, you know the price you’re going to pay before you pay it.


A huge part of the problem with healthcare billing is insurance, though the problems with customer experience aren’t limited to health insurance. Insurance in general is often perceived as something of a necessary evil. It can make an otherwise unbearable financial burden a little lighter, but only if your claim is approved. Insurance companies deny claims for multiple reasons, but it can all be boiled down to them being a business that needs to make a profit. This can lead to a frustrating experience for customers, especially since they don’t feel their needs are being met, let alone prioritized.

For some industries, the customer experience often doesn’t seem to be much of a priority. Mobile communications, healthcare, and the insurance industry are just a few examples of industries that could really use some work in this area. It would go a long way towards improving customer satisfaction, which would likely be reflected in profit margins too. Really, improving the customer experience is a win for everyone.

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The goal of almost any business is to become something that customers will return to over and over. The trick is trying to figure out how to get to that place. The more you do to establish your brand and meet expectations, the better of a position you will be in.

Strengthen Your Brand Recognition

Becoming a go-to service is all about becoming a highly recognized brand. Your brand should be cohesive from your logo and marketing materials to the tone and voice you use in all business-related writing. As you build a cohesive brand, your customers will begin to recognize your business and be more likely to return to your business when they have a need you can fulfill. As you build your brand recognition, you are creating an identity for your company that will help you to establish relationships with customers and to build a reputation in the business world.

Meet High Expectations

It is impossible to navigate the business world without dealing with high expectations. Customers have high expectations, with 86% expecting convenience to continue after COVID-19. Being able to continually meet expectations will improve your company’s success and make it much easier for your business. Strive to have high expectations for yourself so that you are always anticipating and meeting the expectations of your customers as well. When customers feel like they can trust your business to do what you promise, they will feel confident in choosing you every time they need the services you provide.

Streamline Your User Interface

Most consumers are looking for and buying products online. That means that the easier your website and app are to use, the more customers you will have coming to your business and returning again and again. Your users don’t want to be bogged down with a bunch of extra information, instead, they want to be able to use your site and app easily. Great features are important but having extra features can actually complicate the experience. Go for strong solid features that help your users and make the user experience as simple and straightforward as possible.

Whatever business you are in, making it one that is easy to use and that customers love to return to will make all the difference for your success. Take the time to establish your brand as one that your customers will love and trust so that you can build your business and become even more successful.

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